Case Study:
Specification Sheet Feature
Overview:
When Highland wins a bid for a large amount of product from a client, the client requests the specification sheets of that product. Previously specification sheets were inaccessible and hard to produce in a timely manner. It became my responsibility to create a feature that allows for clients, and the sales team, to find specification sheets through a digital platform.
Two Months
(December 2020 - February 2021)
Duration:
My Role:
Lead Designer
Facilitate Research
Analyze Feedback
Build Product in Wix
Research
Visual Design
Prototyping
Design System
User Testing
Methods Used:
Outcome:
Created a system that allowed for institutional bids to be won easier and remove this task from the purchasing department.
Discovery Phase:
Heuristic Analysis
The database of specification sheets contains specification sheets that are inconsistent in their layout of information.
Discovery Phase:
Interviews
Interviews with people within Highland that manage the spec sheets and pass them along to clients brought out the necessary features.
Below are the highlight insights:
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List needs the nutritional facts, sizes, brand, picture, and all other available information
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If a product comes in multiple brands there needs to be separate sheets with individual brand
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There are multiple specification sheets for the same, or similar product, those sheets are assigned to a different product code (Hcode)
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Clients need to access specification sheets efficiently
Discovery Phase:
Comparative & Competitive Analysis
Many related companies provide their specification sheets in an online database.
Heinz has a minimal approach to displaying information.
Conagra has a more dynamic way of displaying information. Information takes less space on the page.
Analysis Phase:
User Profiles
Research discovered two user profiles
Highland Wholesale Internal team:
Below are the highlight insights:
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All necessary information is in multiple places; the nutritional facts, sizes, brand, picture etc.
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Information can take days to gather
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There are multiple specification sheets for the same, or similar product, those sheets are assigned to a different product code (Hcode) based on the price it was purchased for
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Might need to request specification sheet information from the seller that the product was purchased from originally
Clients requesting specification sheet:
Below are the highlight insights:
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Typically an institution such as a school, a prison, or a food bank
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Requires specification sheet information to approve the purchase of a product
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Sometimes specification sheets are requested when the bid is submitted.
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Other times specification sheets are requested when the bid is approved.
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Not always tech-savvy
Analysis Phase:
Feature Prioritization
Based on the research this feature needs to be simple and easy to use for both user profiles
Below are the main features:
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A search bar to locate specification sheets by the name of the product and Hcode
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Preview list of items on the search page
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Specification sheet page
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Images of physical product on spec sheet
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Details of product information and nutritional facts on spec sheet
Final Design:
Features
Design for Discovery:
A search bar to easily discover the product one is looking for.
Design for Information:
All necessary information is provided in a clean and simple design.
Design for Representation:
Photographing the product in each brand label that it is represented in. Then photoshopping the image to put a clean image of the can on the specification sheets.
Final Design:
Live Product Design
See a case study for the design of the Green Acres Label